Multilingual support without hiring a multilingual team
How Faira handles conversations in 100+ languages, automatically routes by intent and keeps context across every channel.
Language has become a coverage problem, not a hiring problem
For most businesses, multilingual support has meant recruitment: hire a French speaker, then a Spanish speaker, then accept that the Polish enquiries will be handled in English or not at all. The cost scales linearly with every market you add, so most teams stop adding markets.
Customers do not adapt to that. They open in the language they think in, especially when the enquiry is urgent, medical, financial or emotional.
Detect, respond, stay consistent
Faira detects the language of the first message or the first few seconds of speech and continues in it, on phone, WhatsApp, Instagram, web chat and email. Over 100 languages are supported without configuring a separate agent for each one.
Consistency matters more than breadth. Prices, policies, opening hours and booking rules come from the same source of truth, so the answer a caller gets in Portuguese matches the answer another gets in English.
Routing by intent, not by inbox
Language is one attribute. Intent, urgency, value and location are the others. An agent that understands what the enquiry is about can route a complaint differently to a new sales enquiry, and hand a complex case to a named human with a summary attached.
That summary is written in the language your team works in, even when the conversation happened in another. Nobody has to translate a transcript to pick up a case.
Context that survives the channel switch
A customer who calls on Monday and messages on Thursday is one customer. Faira resolves identities across channels, so the second conversation opens with the history of the first rather than starting from nothing.
The practical outcome is that entering a new market stops being a hiring project. It becomes a launch.